:: previous :: next :: no-logo C.U.S.
:: english
 :: italiano
build brands
The idea, he explains, is to “build brands” not around products but around reputation. (pag.24)
^
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"
 ^