Rodriguez de Gerda refuses to slink around at night like a vandal, choosing instead to make his statements in broad daylight. For that matter, he doesn’t much like the phrase “guerrilla art”, preferring “citizen art” instead. He wants the dialogue he has been having with the city’s billboards for more than ten years to be seen as a normal mode of discourse in a democratic society-not as some edgy vanguard act. (pag.279/280)