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the brand builders conquered
The brand builders conquered and a new consensus was born: the products that will flourish in the future will be the ones presented not as “commodities” but as concepts: the brand as experience, as lifestyle. (pag.21)
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:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"
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